Vanguard

Goal:
Extend the brand expression for Vanguard and evolve the brand language across the digital experience, while maintaining a cohesive look and feel across touch points, with the ultimate goal of increasing Vanguard share of wallet on advisor managed portfolios.

Outcome:
Created multiple campaign and B2B sites expressing the freshly conceived brand platform: Radical Humanity, while respecting the specific user needs of each touch point. The art direction leans into Vanguard's existing primary color palette of reds and purples to communicate the brand's newfound confidence and swagger. Powering the many site redesigns is a modular design system and a robust style guide documentation produced in partnership with the client's design teams, aiming to evolve and scale Vanguard's design thinking.

Organically grew the account over two years from a single workstream, securing new business opportunities through strong client relationships and project successes.

Role:
Associate Creative Director — responsible with leading a cross-disciplinary team through concepting, UX/UI design, animation, and development while collaborating with clients on an aligned vision.