Goal:
Design and deliver a mobile first digital experience on Android.com as an extension of the newly completed brand refresh. The new experience should increase brand loyalty, customer satisfaction, overall brand inclusivity and accessibility.
Outcome:
Evolved the .com experience to be more modern, globally inclusive, and accessible, in close partnership with Google.
Created multiple sites for Android.com, Android’s top marketing channel, designed to tell the brand story in a compelling yet approachable way, while also improving site performance, refining and expanding the component library in the process. Work spans seven work streams and 21 published pages: ranging anywhere from building new tools for Auto to spotlighting inspiring stories around accessibility features and products tailored for first time internet users.
Role:
Associate Creative Director — responsible with leading a cross-disciplinary team through concepting, UX/UI design, animation, and development while collaborating with clients on an aligned vision.
